Flavio Samelo’s outlook and art have helped to mold the more original side of Brazilian urban culture over the last 10 years. In fashion, he collaborated with seminal streetwear brands and boosted the field of sneaker collecting, signing a model for the biggest brand of shoes on the planet. In skateboarding, he has photographed for the main specialized magazines and is currently the photography editor for Vista Skateboard Art, and has moreover put together one of the most influential teams of street skateboarders in Brazil. As an artist, he was one of the reasons for the emergence of a parallel circuit of independent galleries in the early 2000s, holding the first exhibition, jointly with Alex Hornest, at the pioneering Most gallery, in São Paulo, as well as the first solo show at Adesivo gallery, in Porto Alegre. His works and installations are currently featured in contemporary art galleries, museums and events such as the Bienal VentoSul (Curitiba, 2009) and ROJO®NOVA (São Paulo, 2010). Samelo’s art is also on the cover of the book for the exhibition TRANSFER (Editora ZY, 2011), a publication about the generation of artists he belongs to.