Marker

sep 08 2012 - oct 27 2012

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Marker is the beginning of a series of group exhibitions about dysfunctional branding and contaminated art, shown through artworks and installations by artists represented by Galeria LOGO. This first exhibition features works by the artists Fabiano Rodrigues, Felipe Yung (Flip), Luciana Araujo, Emerson Pingarilho, Alberto Monteiro and Sesper.
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In parallel with their studio productions, over the last decades these artists have developed brands for personal projects, linked mainly to music, fashion, skateboarding and comic books. They are artists who know how to use branding to reach meaningful goals and specific publics, often in projects that are commercially infeasible, unlike the logic of corporate branding.
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This particular involvement with branding is also seen in works by these artists for exhibition in galleries and museums, through the reconfiguration of the visual vocabulary of consumer society, and by the appropriation of its techniques of reproduction and dissemination.
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Felipe Yung (Flip) is presenting a new configuration and state of the artwork 33 Fantasmas [33 Ghosts], his version for popular Japanese sculptures exhibited early this year at Mube, half-immersed in the museum’s artificial lake. At Marker, the sculptures will be arranged like products, evidencing the repetition of forms and bearing moss and signs of wear by water. In a statement to +Soma magazine, Felipe Yung explains, “I have always collected these statues, sculptures, dolls and other Japanese things, especially the nekos (cats) and the tanukis, (raccoon dogs). I decided to take the shape away from these characters and to subvert their images. I transformed them into “sexualized” ghosts and beings. And 33 is my age. Each year that goes by is like a ghost that is chasing me.”
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Luciana Araujo is presenting an installation with 59 of the screens/stencils originally used for silkscreening her independent brand of Rock Chick T-shirts, grouped and attached to the wall like painted canvases. The work explores the relations of the transfer of the image and the meaning of her designs that range from T-shirts to artworks and vice versa, through the aesthetics of the silkscreen print and its technical process. Luciana’s installation is conceived in a modular way, beckoning the viewer to gaze at each of its parts, revealing designs and compositions that permeate the artist’s career and lifestyle.
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Fabiano Rodrigues is presenting a new self-portrait, depicting a skateboarding maneuver made near the Ibirapuera Auditorium, the emblematic construction designed by Oscar Niemeyer. Together with this, he is showing his collage by way of a signed and limited-edition skateboard shape, produced in collaboration between Galeria LOGO and the skateboard brand Agacê. In the skateboarding world a signed shape is called a “pro model” and is treated as a milestone in the career of the professional skateboarder. During the time he was a professional skateboarder, Fabiano signed various pro models and even created skateboard brands, but then moved away from that career in search of possibilities more aligned with his creative aims. He is currently involved in contemporary art, using it as a platform of self-expression that includes skateboarding maneuvers, and has ironically returned once again to create a skateboard pro model, in a historically unique situation.
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Emerson Pingarilho, a metagraphic artist, is taking advantage of Marker to enlarge the relationships between branding and ideological propaganda which already exist in his work. With a large poster glued to the gallery wall, the artist conveys a series of instructions and details which would be clearly contradictory outside the proposed graphic framework. He is also showing single-edition silkscreen prints on fabric with geometric shapes that refer to brands as well as sacred icons. The artist tells about the work: “All the images in the world have the same value, they hover in the imagination, they transpose the irrational, illogical force and its condition in the world, this is why it is necessary to make them explode in the viewer’s eyes, when they bear within themselves an enigma, in the hands of the artist an Enigmage, they are camouflages within camouflages. There is also the numerical idea to present four silkscreen prints in tabular form like a codex, four being the terrestrial number, the four elements of the earth, while the total number of pieces presented is five, which is the number of the star, of man in his ascension. The Cryptographies are Metagraphics, self-aware graphics overflowing with meanings.”
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In his installation, Sesper deals with specific references that already pervade the masses of pop and underground culture pulverized in his works, but which up to this point had not played such a leading role. Blending video, audio and collages, the artist presents his version for the “peepshow booth,” that nearly obsolete piece of equipment that can still be found in some sex shops. The branding of the Los Angeles pornographic industry in the 1980s, along with its soundtrack, is a reference that the artist associates to skateboard brands of the same period and reconfigures in his work, disclosing part of his cultural background and worldview. Parallel to this, he is releasing a limited series of VHS tapes produced under the Repses label, invented for Marker.
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Marker is featuring a selection of 26 artworks from the series known as Most, by Alberto Monteiro. In these paintings on size A3 paper, produced over the last 10 years, the artist uses the magazine cover as a basis for the composition, with title/logo (in this case, Most), the issue number, model, headline, etc. In this context, perhaps the most effective one for dealing with his iconography, there coexist voluptuous Muses and abstract or codified texts, among other recurring elements which, even though they are in a familiar framework, behave in unpredictable ways.
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Marker
Felipe Yung (Flip), Emerson Pingarilho, Alberto Monteiro, Sesper, Fabiano Rodrigues e Luciana Araujo
sep 08 to oct 27 – 2012
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Rua Artur de Azevedo, 401
São Paulo – SP
tel (11) 3062 2381
www.galerialogo.com
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